MCH began compiling institutional data in 1928 and we have never wavered in our commitment to accurate, complete, and timely marketing databases.

Lynn Schear is the MCH Director of Research. Prior to taking the leadership role, Lynn was an MCH data client. Based on her experience as a Sales Manager for a leading school services company, Lynn has an intimate grasp of what our clients value about quality marketing data.

Diana Willis is the MCH Quality Assurance Specialist. Every compilation effort is carefully inspected prior to being loaded into our production environment. Diana’s experience in every aspect of our business—including more than a decade as a sales account executive—gives her the perspective to view data quality with customers’ needs in mind.

Nearly 25% of our compilers have been on the compiling team for 10 years or more. Their attention to detail and focus on quality is unparalleled in the marketplace.
MCH focuses exclusively on compiling the foremost business-to-institution (B2i) database available—including:

• Hospitals, nursing homes, medical practices
• Churches, synagogues, mosques
• Public schools, private schools, colleges
• Local government services
• Other not-for-profit organizations

MCH spends millions of dollars a year to update, maintain, and enhance our institutional databases. High quality data is vitally important to our clients. For some of our customers, however, accurate MCH data is more important than dollars and cents—it’s a matter of life and death. Local, state, and federal government agencies use the MCH institutional database to plan and implement emergency response. In the event of natural disaster or terrorist attack, agencies will turn to MCH data to locate institutions and protect “captive populations” including schools, correctional facilities, and nursing homes. In addition, they will rely on MCH’s comprehensive coverage of hospitals, ambulance services, and other first responders to coordinate emergency healthcare services. With so much riding on the timely and complete information, MCH is constantly creating innovative approaches to compilation.

The MCH compiling methodology is proprietary:

• We use precise categorization and tightly defined criteria for each compiling campaign.
• Our team makes hundreds of thousands of calls each year to verify key information.
• Data on some institutions is sourced from official rosters including state certification records, church denomination directories, organization membership lists, and sophisticated web research technology to identify new institutions and add enhanced data elements.

MCH compiles email addresses for key decision makers at schools, districts, hospitals, and local government offices. MCH has established a twenty-two-step quality control (QC) process to ensure that we reach the highest standards in identifying a deliverable email address. MCH is CAN SPAM compliant and is working with a reliable third party for deployment.