John F. Hood, MCH President and Kirk Chritton, MCH Director of Marketing presented a 60-minute session that provided an analysis of the stimulus marketing bill and the revenue opportunities it represents for B2B marketers. The key takeaways from the webinar are that:

• The federal government is channeling hundreds of billions of dollars to institutions
• Large amounts of money will be released immediately
• Funding is not just for roads and bridges – there are many sales opportunities emerging
• Most B2B marketers already do substantial business with institutions
• Marketers need to use a distinct strategy to get the most from institutions

We provided information on specific institutional funding and who would be making the purchasing decisions at various institutions.

Here are just a few of the comments we received:

• "Good overview with significant categories of spend identified specifically."
• "Very thorough and well worth the time."
• "Good summary of the stimulus plan with specific numbers and targets. A number of good leads of where to go for more information."
• "I look forward to receiving the link to forward to others in our company. I appreciate the fact that the sales pitch was minimal."

Click here to listen to the webinar.

Click here to download a PDF of the presentation.

Please be sure to visit the new stimulus marketing website for our on-going analysis of the Federal economic stimulus program and the wealth of sales opportunities it’s creating for B2B marketers.

We’ve also created a LinkedIn group about Stimulus Marketing. You can join in the conversation at any time.