Reggie Brady shared her comprehensive knowledge regarding the power of email and how to use this channel effectively.

Overview

Email marketing presents the opportunity to generate qualified leads and increase revenues and profits. A recent study by Chief Marketer found 66% of marketers said they currently use email for lead generation; and an additional 11% reported they will begin email prospecting this year. And, the Direct Marketing Association reports that for every dollar invested in email, the return on investment is projected to be $42.08 in 2010. The ROI for email is almost double that of any other marketing channel.

In this webinar you’ll discover:

• The best sources and business processes for building email marketing lists
• What offers work best for lead generation 
• Insights on how to construct a landing page that captures more leads 
• Four most frequently overlooked registration opportunities

Listen today to learn more about the power of email and how to use this channel effectively.

Click here to listen to the webinar.

Click here to download a PDF of the presentation.