John F. Hood, MCH President and Kirk Chritton, MCH Director of Marketing presented a 60-minute session that provided B2B marketers with the foundation to build a profitable marketing strategy in 2009 by covering these topics:

• Understanding the differences between institutions and businesses can mean the difference between a flat year and a growth year.
• Why timing, message, size of purchase, and identifying the correct decision maker are critically important when marketing to institutions.
• The buying practices at institutions require specialized marketing databases. You will underperform if you rely solely on your customer file or response files.
• Institutions represent a $4.3 trillion market that is stable, consistently funded, and creditworthy.

Here are just a few of the comments we received:

• I liked the straight-forward, practical advice.
• Overall, it was a great webinar. I walked away with a lot of practical advice.
• It reaffirmed my current strategy.

Attendees were reminded to download MCH white papers and visit www.stimulusmarketing.com frequently for our on-going analysis of ARRA economic stimulus funding and the wealth of sales opportunities it’s creating for B2B marketers.

Click here to listen to the webinar.

Click here to download a PDF of the presentation.