Kirk Chritton, MCH Director of Marketing & Product Development, has been selected to speak at the 10th Annual MeritDirect Business Mailer's Co-op. Chritton's Recession Resistant Marketing presentation will help B2B marketers learn about the major effects of the economic crisis and how to develop effective strategies for the current stimulus-spending environment.

Chritton said, "Washington is pushing hundreds of billions of dollars of stimulus funds through government, education, and healthcare institutions over the next two years. The money is starting to flow. The presentation will help B2B marketers get their companies in a position to benefit from the stimulus spending."

The MeritDirect event will be held July 8-10, 2009 in White Plains, New York. Click here to register for the event.

MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists. The database features information on 1.1 million institutions and 8.2 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH also provides custom telephone research and data processing services. In addition, the MCH has offices in Sweet Springs and Kansas City, MO.