Partners in Planting
MCH, through its Partners in Planting program, is subsidizing the planting of more than 4,700 trees
to honor its high-volume customers. The trees will be planted as part of a reforestation project by
the Missouri Conservation Heritage Foundation.
As an 80-year-old company and a proud member of the direct mail industry, MCH recognizes the
importance of environmental stewardship and sustainability. MCH customers are given a Partners in
Planting certificate documenting the number of trees planted on their behalf.
CEO Peter Long said, "The Partners in Planting Program has been a big success over the years
because the trees are planted in our customers' names. With over 35,000 trees planted since the
program started, it always generates favorable responses from our customers."
In addition to the Partners in Planting program, MCH launched a recycling program in May of
2007.
To-date more than, 70,000 pounds of recyclable material has been collected and donated to the
Marshall Hab Center. Long said, "The recycling program has shown tremendous results. The MCH staff
has really gotten behind the effort and it has been a true win-win partnership for both MCH and the
Marshall Hab Center."
MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing
lists. The database features information on 1.1 million institutions and 8.2 million decision
makers. The largest institutional markets include governments, hospitals, medical practices,
schools, school districts, and churches. MCH also provides custom telephone research and data
processing services. In addition, the MCH GeoPoints division provides geospatially-enabled data for
mapping applications. MCH has offices in Sweet Springs and Kansas City, MO.