Sweet Springs, Missouri – August 15, 2011 – MCH Strategic Data announced today that Sarah Dall has been appointed the company’s new Broker Sales Manager. Dall is transitioning to this new role from her position as Sales Manager of the western region for MCH.

In the new role as Broker Sales Manager, Dall will be responsible for building awareness of MCH data marketing solutions and generating sales volume from the broker and reseller market. MCH Strategic Data is the leading provider of business-to-institution marketing data, including a comprehensive K-12 education database featuring more than 5 million educators.

“Sarah is a wonderful fit for this role due to her expertise and client relations skills. She will provide her clients with expertise in e-marketing and technology, plus, most importantly, guidance in understanding the selections and value in the comprehensive MCH Database,” Director of Sales Joan Whitney said.

Dall began her career at education data provider QED in 2003, progressing to the level of Account Manager. She specialized in providing high quality consultation and support for a growing account list. She joined MDR in 2009 when the company acquired QED from Scholastic and merged the operations of the two firms. Dall continued to work with strategic clients as part of MDR’s Major Accounts Team. She joined the MCH Strategic Data team in 2010.

“I’m very excited about this new opportunity at MCH,” Dall said. “I look forward to continuing MCH’s philosophy of cultivating long-term client relationships by providing them with quality data marketing options to assist them in increasing their awareness and market reach.”

About MCH Strategic Data
MCH Strategic Data (www.mchdata.com), founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than 5 million K-12 educators. The company’s business-to-institution focus also includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, and Illinois.