New BudgetAware Bulletin
MCH, Inc. has released an updated edition of its BudgetAware™ Bulletin. The free report is designed to help B2B marketers stay informed about state budget deficits and how ARRA stimulus funding is impacting institutions in each state. In addition, education marketers will benefit from the special focus on estimated increases in State Fiscal Stabilization Funds (SFSF), Title I, IDEA, Early Childhood, and Technology funding dollars available to each state.

MCH is using its StimulusMarketing.com website to provide marketers with news and updates related to ARRA stimulus funding. The website contains a host of resources that will help B2B marketers capitalize on revenue opportunities in the coming months. MCH is also carefully tracking the disbursement of funds to each state. The data is updated as each state qualifies to receive State Fiscal Stabilization Funds.

According to a study by the US Government Accountability Office, states will spend nearly 60% of the ARRA stimulus funds they receive on healthcare and education. The study also projects ARRA spending totals for each year through 2016 with the largest portion of state stimulus funds being spent in FY 2010.

MCH Director of Marketing, Kirk Chritton, said, "State budget shortfalls are a moving target. The fiscal condition in each state will influence how the governor will spend ARRA discretionary funds. MCH believes the most effective way for B2B marketers to capitalize on stimulus spending is to create a state-by-state strategy. The StimulusMarketing website and BudgetAware Bulletin are solid resources that can be used by marketers in fine-tuning their strategy for 2009."

MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists and has served institutional marketers for 80 years. The MCH database features information on 1.1 million institutions and 8 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH also provides custom telephone research and data processing services.
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