MCH, Inc. has released an updated edition of its
BudgetAware™
Bulletin. The free report is designed to help B2B marketers stay informed about state budget
deficits and how ARRA stimulus funding is impacting institutions in each state. In addition,
education marketers will benefit from the special focus on estimated increases in State Fiscal
Stabilization Funds (SFSF), Title I, IDEA, Early Childhood, and Technology funding dollars
available to each state.
MCH is using its StimulusMarketing.com website to provide marketers with news and updates
related to ARRA stimulus funding. The website contains a host of resources that will help B2B
marketers capitalize on revenue opportunities in the coming months. MCH is also carefully tracking
the disbursement of funds to each state. The data is updated as each state qualifies to receive
State Fiscal Stabilization Funds.
According to a study by the US Government Accountability Office, states will spend nearly 60%
of the ARRA stimulus funds they receive on healthcare and education. The study also projects ARRA
spending totals for each year through 2016 with the largest portion of state stimulus funds being
spent in FY 2010.
MCH Director of Marketing, Kirk Chritton, said, "State budget shortfalls are a moving target.
The fiscal condition in each state will influence how the governor will spend ARRA discretionary
funds. MCH believes the most effective way for B2B marketers to capitalize on stimulus spending is
to create a state-by-state strategy. The StimulusMarketing website and BudgetAware Bulletin are
solid resources that can be used by marketers in fine-tuning their strategy for 2009."
MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing
lists and has served institutional marketers for 80 years. The MCH database features information on
1.1 million institutions and 8 million decision makers. The largest institutional markets include
governments, hospitals, medical practices, schools, school districts, and churches. MCH also
provides custom telephone research and data processing services.