MCH, Inc. is pleased to announce Channel_e email addresses are now available. These new email services allow direct marketers to reach key decision makers at hospitals and schools.

MCH Director of Marketing, Kirk Chritton said, "For years, direct marketers have relied on the quality of MCH's mailing lists to help them market effectively to hospitals and schools. We've taken our commitment to quality one step further and are excited to offer Channel_e email addresses for hospital administrators, school administrators, and teachers."

Channel_e email addresses provide the most comprehensive solution for multi-channel marketers and enable them to capitalize on a one-two punch from mailbox to inbox to reach institutional decision makers who are ready to respond to their offers.

The new email lists are integrated with MCH’s postal mail databases. As a result, marketers can select target lists using any of the detailed job functions or institution attributes available on MCH’s file.

In addition, MCH provides three levels of service to support prospecting, retention, and multi-channel efforts. Channel_e Prospect is designed to help marketers acquire new customers by deploying messages to new leads on the MCH database. Channel_e Append enhances retention efforts by appending MCH email addresses to existing customer databases. Channel_e Companion combines an email prospect deployment in support of a direct mail list.

More information on Channel_e is available here.

MCH is America’s leading compiler of business-to-institution (B2i) databases and mailing lists. The MCH database features information on 1.1 million institutions and 8.2 million decision makers. The largest institutional markets include governments, hospitals, medical practices, schools, school districts, and churches. MCH also provides custom telephone research and data processing services. In addition, the MCH GeoPoints division provides geospatially-enabled data for mapping applications. MCH has offices in Sweet Springs and Kansas City, MO.