Sweet Springs, Missouri – September 19, 2011 – MCH Strategic Data announced today that Wilson Marketing Group (WMG) orders will be handled from MCH’s Sweet Springs headquarters. Inquiries for WMG early childhood marketing data should be directed to the MCH offices. MCH can be reached by phone at 1-800-776-6373 or by email at sales@mchdata.com.

MCH acquired Wilson Marketing Group in July 2011. WMG is a database management and market research firm that specializes in the early childhood market. Their institutional database encompasses 100,000 child care centers and over 114,000 school-based pre-k and kindergarten programs. MCH also markets a separate database of 210,000 licensed family day care residences that was a part of the WMG suite of products.

MCH is committed to maintaining the characteristics and high quality of the WMG database. All of the data selections, decision makers, and institutional attributes that WMG clients have relied on to define the early childhood market are being preserved by MCH. MCH is fulfilling orders from the WMG database and will continue using WMG processes to maintain the quality of the file.

“Clients can rest assured that they will receive the same high quality early childhood data from MCH that they have relied on in the past from WMG,” MCH CEO Peter Long said. “We are fulfilling from WMG’s systems and have Mike Wilson on staff as Early Childhood Market Specialist. We have such respect for the quality of the Wilson child care center file that we are going to use it as our sole source of early childhood data.”

MCH is planning to add additional compilation staff in its Missouri headquarters to maintain the early childhood file. MCH’s Research Department is staffed with full-time, year-round professionals who use a wide variety of techniques to update, verify, and enhance MCH’s comprehensive database that powers their clients’ businesses.

About MCH Strategic Data
MCH Strategic Data (www.mchdata.com), founded in 1928, is the new compiler of the QED Education Database, a comprehensive K-12 marketing database solution; as well as the new owner of Wilson Marketing Group, a market research firm specializing in the early childhood market. MCH provides email, direct mail, telemarketing, and social media marketing solutions focused on more than 5 million K-12 educators. The company’s business-to-institution focus also includes government agencies, hospitals, medical practices, schools, school districts, and churches. MCH is headquartered in Sweet Springs, Missouri, with additional offices in California, Colorado, Connecticut, and Illinois.